Marketing

ZRC promotes its straps collection among professionals thanks to an effective marketing. Every year the group comes up with a new catalogue showing the entire strap collection (references, skins, sizes, colours…). This “bible” is a must have for jewellers.

ZRC pays a great attention to be present in the professional press on a regular manner: advertising and editorial present ZR new models and brand know-how.

Each year ZRC takes part to many national and international trade fairs. It is a good opportunity to meet buyers and prospects and get a feeling of the tomorrow’s trends.