Pos display

In France, ZRC is famous as a pioneer in creative POS display for watch bands. In the late 1940s, the company was already selling its glass-fronted counter display unit with integrated drawers. In 1960, ZRC sparked a minor revolution when it introduced the first ever « Stop trottoir » watch band display tower for Watch and Jewellery shops. In the 1990s, ever seeking for perfection, the Group sets up its own joinery workshop and integrates the production of its entire shop furniture range in Annecy. Within a few years, ZRC achieved total mastery over the manufacturing of display cases and has now developed a very comprehensive line : BEST SELLER®

Traditional POS display

ZRC POS are ideally adapted to suit the size of the shops. Very efficient tools to sell straps, ZRC displays maximise products exposure for a minimum obstruction. Thanks to their drawers, they enhance rational stock management.

Like all ZRC products, displays meet all standard and are eco-friendly t with their “Securit” glass and recyclable drawers.

Made of wood and proposed with ZRC beige trays, ZRC traditional POS is a guarantee of efficiency and quality.

Modern POS display

Modern POS get the same specifications than the traditional one. Display colour is white and trays are transparent. With those trays, products are very well highlighted: “straps virtually fly”. Big pictures arouse customer curiosity while texts give him all the required information. Modern POS meet all quality standard.

On demand POS display

Thanks to its own joinery workshop, ZRC is able to meet any customers’ special requests. The group offers an “on-demand POS” service and builds tailor-made display suiting shop dimensions and meeting jeweller needs. Many options are available: colour, lock number of rows, metal or leather trays, varnish or gloss wood…Since 2000, more than 1700 on demand POS display have been manufactured and distributed in France.

Corner ZRC

ZRC owns its own stand in “Printemps” store, Hausmann Boulevard in Paris, one of the most beautiful department store in which all the prestigious brands want to be.

The ZRC corner is a real window, a very efficient tool to increase brand notoriety. More than just a stand, ZRC corner, entirely made in Annecy joinery workshop, is a proof of ZRC know how in manufacturing POS. With 2 saleswomen, ZRC corner displays ZRC flagship products.

Its proximity with brands like Lancôme, Lotus, Festina, Diesel, Guess, is a proof of ZRC strong positioning. From the beginning ZRC has sold more than 11 000 straps a year thanks to the ZRC corner