News

NEW, IW replacement straps

ZRC comes back with a new product : the IW replacement strap. Download here the user guide

BIOCONFORT, the only range of organic straps

The Bioconfort line, ZRC 2011 latest innovation, is a real progress in watchstrap history.

ZRC has indeed used a new tanning process: chrome, which causes allergic reactions, has been eliminated and replaced by Titanium, a very biocompatible metal often used in orthopaedic surgery (hip replacement). Thanks to Titanium properties, Bioconfort is antiallergic and environment friendly with their 100% biodegradable lining. In addition, ZRC has paid great attention to use only white glue and water-soluble varnish without solvent.

Moreover Bioconfort lining has been perforated with oval holes to allow skin to breathe better. The number, form and holes’ size have been developed to minimize contact between the skin and the lining (50 % less) in order to reduce allergy risks.

Skin BREATHES really.

Bioconfort promotion
ZRC is about to lauch a new Bioconfort promotion. Retailers taking part to the promotion will get tools to inform consumers and boost their sales: counter displays, consumers’ leaflets, posters. ZRC has developed an efficient communication campaign to support the promotion. Click here to learn more about Bioconfort promotion.

ZRC corner

ZRC corner is a turnkey concept of sale point. The first ZRC corner has been installed in one of the French biggest department stores: “Le Printemps” in Paris. The corner showcases brand‘s products and know-how. More than just a sale point, it is a powerful tool to promote ZRC image and notoriety and create a direct link with customers. 2 saleswomen are in charge of running the stand which is close to biggest luxury brands, proof of its clear positioning.