About

ZRC is the world market leader of watchstraps replacement in leather, metal and synthetic with 65% of market shares. Thanks to its 108 years of experience in watchmaking and jewellery, ZRC has gained a recognized know-how among professionals. The brand has a worldwide presence with about 15 000 retail outlets across the 5 continents.

There are more than 4000 references and 130 exclusive models in ZRC collection, all available in many sizes, colours and skins. Committed to innovation, the brand offers each year some new models like the Bioconfort line, 100% chrome free, antiallergic and biodegradable.

Thanks to its prototyping centres in France and India, ZRC is also able to manufacture on demand and singly straps for replacement, strictly conform to the originals. This know-how is a real art in itself.

ZRC is also a manufacturer of POS displays. The Group has set up its own joinery workshop and integrated the production of its entire shop furniture range in Annecy. ZRC offers an “on-demand POS” service and builds tailor-made displays suiting shop dimensions and meeting jeweller needs.

ZRC Corner is a turnkey concept of sale‘s point. The corner is developed by ZRC and installed in French biggest department stores like “Le Printemps” in Paris. More than just a retail outlet, the corner is a nice tool to promote brand’s products, know-how and notoriety.